It's a bit amazing that purportedly serious journalists sometimes take cranks seriously. See http://www.guardian.co.uk/media/2012/mar/26/tv-show-most-important-archaeological-find?CMP=twt_fd
I guess its all about contrast, but if archaeologists like Lord Renfrew have accepted the UK's system as a workable compromise, why give such heed to the ravings of lunatics?